How AI can build your personal brand
A simple tactic to help you build credibility & confidence
Feel like you can’t quite describe what you do?
I hear you — I always felt this myself in my EA days.
It’s hard to sum up what you do as an assistant as the role is so varied. And so much of the work is invisible.. sometimes even to your own exec.
But it’s super important to be able to articulate what you do, and your unique value.
Why?
It’s the backbone of your personal brand.
It’s a credibility-builder.
And maybe just maybe, it will help you build your own self-belief.
How? Craft a personal positioning statement
Your fave AI chatbot can craft you a personal positioning statement in <5 minutes.
Think of this as a compelling articulation of your role — a short and sweet description of what makes you indispensable.
Use it on your LinkedIn profile, at the top of your resume, and memorize the gist of it for when you need to introduce yourself at events.
A step-by-step guide
Step 1: go to https://claude.ai/
Step 2: use the below prompt and upload your resume, job description or a screenshot of your LinkedIn profile for background info
Imagine you’re an extremely experienced career coach. Help me craft a personal positioning statement that follows the following template. Use the attached [resume/job description] for background information. Ask me any questions you need to fill in the details and make this incredibly compelling.
For time-strapped executives, I am a [DESCRIBE WHAT I AM] that [DESCRIBE THE PROBLEM I SOLVE FOR PEOPLE]. Unlike [ALTERNATIVES/COMPETITORS], I [WHAT’S MY DIFFERENTIATOR?].
Adapted from Katie Parrott
Step 3: answer any questions Claude poses you
Step 4: give Claude your honest feedback on its output, and have it adjust and iterate until you’re happy (at this stage you may also want to create a conversational version you can memorize to intro yourself)
Here’s what I created for myself
The original version
For executive assistants, I’m an expert in AI for everyday work productivity. I unlock unprecedented career growth opportunities in the age of AI. Unlike traditional learning programs, my focus is hands-on learning and peer collaboration for maximum impact. This approach immediately enhances your strategic value in the workplace.
The conversational version for events
I help executive assistants supercharge their careers with AI. As a former assistant myself, I get how crushing the admin workload can be — and I’ve seen firsthand how AI can transform it. It's all about using AI to shortcut admin and create capacity for the high-value work, ultimately becoming an indispensable strategic partner in the age of AI.
Hit reply to share what you came up with, I’m genuinely curious to see!
All my best - as ever -
Fi